Wellformed AI

For residential solar installers

Honest solar quotes that still close after the credit ended.

The federal homeowner solar credit ended in 2025, and buyers now compare savings and financing more carefully. We build honest savings tools, quote flows and follow-up.

What one job is worth: an average 12 kW system of $31,135 before incentives (source).

Where residential solar installers lose clients

1Outdated credit claims

Pages promising the 30% federal credit now mislead buyers and create risk.

2Long quote process

Homeowners want a ballpark from their bill before a site visit.

3Lead follow-up

Solar decisions take weeks; leads without follow-up go to a rival.

What we build for residential solar installers

Each build gets a fixed price in writing before work starts. Ranges are typical US-dollar prices.

$4,000–15,000 · 2–6 weeksCustom AI tools

A savings estimate from the homeowner’s bill and roof, with clear assumptions and no ended credits.

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$2,500–6,000 · 2–4 weeksCustom-coded business website

Pages on panels, batteries, financing, leases and state or utility incentives that still apply.

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$2,000–8,000 · 2–4 weeksCRM setup and sales pipeline

A pipeline that follows every quote through site survey, proposal and signing.

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$1,200–3,000 · 1–2 weeksLanding pages and sales funnels

Ad landing pages per area without inflated savings claims.

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Need something else? See all 20 services, from online stores to private AI assistants.

Rules that shape your marketing

We build with these in mind. They are a starting point, not legal advice; confirm anything legal with your own adviser.

Homeowner energy credits ended

The federal 25C home-improvement credit and the 25D residential clean energy credit ended on 31 December 2025. Websites and quotes that still promise them can mislead buyers.

Honkamp on the 2025 changes to residential energy credits
Lien and notice deadlines

Most states require preliminary notices within days or weeks of starting work to keep your right to a mechanics lien. Miss one and an unpaid invoice can become uncollectable.

Our sourced guide to lien deadlines in 10 states
The FTC rule on reviews

Since October 2024 the FTC can fine businesses for fake or bought reviews, for suppressing negative reviews and for undisclosed insider reviews. Ask every client for a review; never filter who gets asked by how happy they are.

Davis Wright Tremaine on the FTC rule

What your future clients search for

Pages that answer searches like these, clearly and fast, are how residential solar installers get found on Google and in AI answers. We plan your site around them.

  • Solar panel cost
  • Is solar worth it now
  • Solar battery cost
  • Solar financing vs lease
  • Solar incentives in your state
  • Solar installer near me

Questions

How do you keep savings claims honest?

Every estimate shows its assumptions: rate, usage, system size and any incentive that still applies. No expired credits.

Can you connect to our proposal software?

Often, yes, through its API; otherwise leads arrive with the details your designer needs.

What does a project cost?

Every project gets a fixed price in writing before work starts. Websites typically run $2,500–6,000, AI voice receptionists $3,000–10,000 plus call minutes, and monthly growth or care plans $300–1,500. The services list below shows the range for each build.

Who owns the website and accounts?

You do. Everything runs on your own domain and accounts, and you keep it all if you stop working with us.

Get a fixed quote

Tell us about your business. We reply within one business day with questions, then a written, fixed quote.

What do you want built?
Free, no obligation. We reply with questions and a fixed quote.