Wellformed AI

For real estate agents and brokerages

Win more listings with a brand sellers trust.

Sellers choose an agent online before they ever call. We build personal brand sites, listing pages and follow-up for agents and boutique brokerages, within fair housing and NAR rules.

What one listing is worth: $50,000 on a $2 million sale at a 2.5% commission (our arithmetic).

Where real estate agents and brokerages lose clients

1A site that looks like every agent’s

Template sites don’t show sellers why you would sell their home better.

2Leads not followed up

Online leads often take months to move, and most agents stop after a few tries.

3Rule changes

Buyer agreements and fair housing wording now matter on every page and ad.

Free tools for real estate agents and brokerages

Free, no account. Every result is based on official rules or data and shows where it comes from.

Free · works nowFree website auditScore your website out of 100, run Google’s mobile speed test and see the enquiries and compliance risks in your field.Open the tool
Free, Pro letter · in developmentSecurity deposit deadline and itemized letterState and move-out date in; return deadline, penalty and an itemized deduction letter out.
Free (limited) and Pro · in developmentFair housing listing checkerPaste a listing; risky phrases are flagged and rewritten to describe the property, not the people.
Pro · in developmentTenant notice generatorEntry, rent increase and non-renewal notices with your state’s required notice period.

Guides

In research

  • Security deposit return deadlines for all 50 states and DCData page

What we build for real estate agents and brokerages

Each build gets a fixed price in writing before work starts. Ranges are typical US-dollar prices.

$2,500–6,000 · 2–4 weeksCustom-coded business website

A fast personal or brokerage site with neighborhood guides, sold listings and a home valuation form.

Ask about this
$8,000–25,000 · 4–10 weeksImmersive 3D website

Single-property sites with cinematic galleries and floor plans for luxury listings.

Ask about this
$2,000–8,000 · 2–4 weeksCRM setup and sales pipeline

A CRM and long-term follow-up for buyers and sellers, with buyer agreement e-signing.

Ask about this
$1,500–4,000 or monthly · 2–4 weeksSearch and AI-answer optimization

Neighborhood and community pages that rank and get cited by AI search.

Ask about this

Need something else? See all 20 services, from online stores to private AI assistants.

Rules that shape your marketing

We build with these in mind. They are a starting point, not legal advice; confirm anything legal with your own adviser.

Fair housing advertising

Federal rules bar ads that state a preference or limitation based on race, color, religion, sex, disability, familial status or national origin. Describe the property, not the people you want.

24 CFR 100.75 (eCFR)
Written buyer agreements

Since August 17, 2024, NAR members working with a buyer must have a written agreement before touring a home, and offers of buyer-agent pay can’t be listed on the MLS.

NAR, Written buyer agreements 101
The FTC rule on reviews

Since October 2024 the FTC can fine businesses for fake or bought reviews, for suppressing negative reviews and for undisclosed insider reviews. Ask every client for a review; never filter who gets asked by how happy they are.

Davis Wright Tremaine on the FTC rule

What your future clients search for

Pages that answer searches like these, clearly and fast, are how real estate agents and brokerages get found on Google and in AI answers. We plan your site around them.

  • Best real estate agent + city
  • What is my home worth
  • Homes for sale in a neighborhood
  • Luxury homes + city
  • How to choose a listing agent
  • Buyer agent agreement explained

Questions

Can you add MLS search?

Yes, through an IDX provider your MLS approves. We design around it so the site stays fast.

Can buyer agreements be signed online?

Yes, with e-signature and a record of when each was signed, before any tour.

What does a project cost?

Every project gets a fixed price in writing before work starts. Websites typically run $2,500–6,000, AI voice receptionists $3,000–10,000 plus call minutes, and monthly growth or care plans $300–1,500. The services list below shows the range for each build.

Who owns the website and accounts?

You do. Everything runs on your own domain and accounts, and you keep it all if you stop working with us.

Get a fixed quote

Tell us about your business. We reply within one business day with questions, then a written, fixed quote.

What do you want built?
Free, no obligation. We reply with questions and a fixed quote.

More in real estate and property

Not your field? See every profession we serve. Content checked October 24, 2026.